Animated pieces are always fun. They force you to expand your creativity and skills every time. I always learn at least 10 new tricks every time I do an animation project. This piece was created specifically for a Facebook marketing campaign. We were solely looking for views as the KPI. The video garnered more than 22,000 views within a few weeks, making it one of the most successful videos we’ve ever produced.
This video was adapted from an article (paywall) written by our CEO and was a stylistic departure from most of what we produce. It was a one-man (me) project.
This piece was created in both After Effects and Illustrator. Enjoy!